Where things stand
What I found, and what the new site fixes.
Your property is not the problem. The photography is genuinely excellent and the reviews speak for themselves. The problem is that all of it is sitting inside a website built in 2018.
The old site
Built in 2018, and the footer still says so. The theme, the layout and the image sizing all date from then. That is the first thing a guest sees when they are comparing you against a Wailea resort.
The new site
Built around your own photography, full-bleed. The pool, the ocean, the suites and the aerials run edge to edge and cinematic instead of boxed into a template.
The old site
Reservations are phone only. The page tells guests to call Keith. A mainland guest browsing at 11pm their time has no way to reach you, and most of them do not remember to call tomorrow.
The new site
A real inquiry form: name, dates, guests, message. It reaches you while they are still interested, and the phone number stays right there for the ones who would rather call.
The old site
Your rate is quoted, then four separate tax percentages and a cleaning fee are listed underneath in a paragraph. Guests have to work out what a week actually costs on their own.
The new site
A "Your Stay" folio that does the math for them. They pick dates and it itemizes the true all-in: nightly rate, cleaning, and all four taxes. Confidence, not homework.
Off the site
Your Google listing is unclaimed. It shows five stars with no review count beside it, which reads as "no reviews" to anyone searching for an Upcountry stay. Meanwhile six real guest reviews sit on your own site where Google cannot count them.
The fix
Claim it, fill it out properly, and start pointing happy guests at it. This one is optional and priced separately under Options, but it is the highest-return item in this document.
What's included
Everything already built and waiting.
This is the site sitting at keokea.frontlinewebdesign.tech right now. Nothing here is a mockup or a maybe. Go look at it on your phone before you read any further.
✓Cinematic photo-led designNineteen of your own photographs, sized and cropped to run full-bleed on any screen.
✓The "Your Stay" folioGuests pick dates and see the honest all-in total, taxes and cleaning included.
✓Reservation inquiry formDates, guest count and a message, so you get a real lead and not a missed call.
✓Full-screen galleryTwelve tiles opening into a proper lightbox. Your photos finally shown at full size.
✓Upcountry things to doHaleakala, Maui Wine, O'o Farm and the rest. It sells the location, not just the house.
✓Your guests, in their wordsAll six reviews from your own page, given the space they deserve.
✓Phone first, genuinelyDesigned on a phone before a desktop, because that is where your guests find you.
✓Accessible to WCAG 2.1 AAReadable contrast, keyboard navigation, real alt text. Usable by every guest.
✓Fast, and nothing to hackOne clean file. No WordPress, no plugins going stale, no security patch treadmill.
✓Your permits in the footerSUP220170018 and BBMP20170006, visible. Legitimacy matters at this price point.
One thing I want to flag honestly.
Your current site has an availability calendar. The new one does not yet. I am building that in at no charge before we go live, because you should not lose a feature by accepting a free website. It is listed under the care plan so you can see exactly where it is covered.
The investment
The build is free. You won it.
You asked about pricing, so here it is plainly. There is no build fee, no deposit, and no invoice for the design work. The only ongoing number in this document is the care plan.
The websiteDesign, build and launch. Complete.
Custom design and buildNot a template. Built specifically for this property.
Included
Photo preparationYour 19 images cropped and optimized for every screen size.
Included
Launch and domain setupPointing keokearanchestate.com at the new site.
Included
What free actually means here.
It means free. The giveaway covered the design, the build and the launch, and the site is yours regardless of what you decide about the rest of this document.
What a giveaway cannot cover is the running of a website: the hosting it sits on, the certificate that keeps it secure, and someone keeping the rates, photos and availability current. That is the next page, and it is the only number in here.
Ongoing
Concierge Care.
One monthly number covers everything needed to keep the site live, current, and looked after. No hourly billing, no per-edit charges, no contract.
Concierge CareEverything needed to keep it running and current.
Hosting, SSL and domain managementFast hosting, certificate always current, DNS handled.
Included
Unlimited small editsText, photos, rates, policies. Email me and it is done.
Included
Seasonal rate changesYour rates move December 15 and June 1. I move them, you do not have to remember.
Included
Inquiries delivered to your inboxForm submissions land in your email, filtered for spam.
Included
Availability calendar kept currentBuilt in before launch, then updated as your bookings change.
Included
Backups, monitoring and securityDaily backups, uptime watched, everything patched.
Included
A direct line to meYou text or call the person who built it. No ticket queue.
Included
Worth putting next to your own numbers.
Concierge Care runs $1,800 a year. Two extra nights booked across the whole year, at your standard $1,000 rate, more than covers it. Prepay the year and it is $1,500, which is closer to a night and a half.
Options
Add these when you want them, not before.
None of these are required, and none are bundled into the care plan.
Google Business Profile, claimed and builtClaim it, verify it, build the profile out properly and load your photos.
$300 one-time
Google Business, fully managedThen posts, review replies, fresh photos monthly, and a short report.
$300/mo
Frontline AI guest conciergeAnswers guest questions on the site around the clock, even at 2am.
$300 setup, then $75/mo
Direct booking with depositsReserve and pay a deposit on the site. Quoted after a short call.
Quoted
Fresh photographyThe 2018 shoot sells a house. Lifestyle and drone sell the stay.
Quoted
How it compares
| Staying on the 2018 site | A DIY site builder | Concierge Care |
|---|
| Design built for you | No | Template | Yes |
| Inquire online | No | If you build it | Yes |
| Edits and rate changes | You call someone | You do them | I do them |
| Backups and security | WordPress upkeep | Their terms | Handled |
| Accessibility | Not met | Varies | WCAG 2.1 AA |
| Who answers | Agency queue | Help article | Me, directly |
| What it costs | What you pay now | Fee, plus your hours | $150/mo, cancel any time |
How to say yes
Getting started.
Four steps, and only the first one needs anything from you.
Confirm three small thingsThat I can use your photographs and your guest reviews on the new site, and that your rates ($1,000 standard, $1,300 peak, $450 cleaning) are still right for the coming season.
I point your domainkeokearanchestate.com is registered at GoDaddy and you keep it. I change a single record so it serves the new site. Your email is on a separate record and is not touched.
We go liveI finish the availability calendar, remove the "hide from Google" tag that is on the demo, and submit the new site for indexing. Usually three to five days from your go-ahead.
Care begins at launchThe first monthly payment is billed when the site is live, not before. Month to month, cancel any time.
Ready when you are.
Reply to this email and I will send a secure Stripe link to set up the monthly plan. Or call me and we will talk it through first.
Reply to accept
Call (808) 658-0487
All my info
Tanner Mosher, Frontline Web Designs · (808) 658-0487 · frontlinewebdesigns@gmail.com · frontlinewebdesign.tech · @frontlinewebdesign · Live preview: keokea.frontlinewebdesign.tech
Before you decide
The fine print.
Short, and there is nothing buried in it.
Payment & Terms: There is no deposit and no build fee on this project. The website was won in the giveaway and is yours either way. Managed plans are billed monthly through Stripe (secure card) from go-live, month-to-month with no contract, cancel any time, and prepay a year for two months free. Leave a managed plan any time and the site and domain stay yours, with a full hand-off. Optional add-on: accept card payments right on the site, available whenever you want it. Pricing valid 30 days from the date on the cover; once you pick a plan I will send a secure Stripe link to get started.
Credit & showcase. The finished site includes a small "Website by Frontline Web Designs" credit in the footer, which we remove on request. Frontline may also feature the completed site as a work sample in its portfolio and on social media.
Your photographs. The images on the new site are your own, taken from your existing website. They remain yours entirely. If you would rather I use different photographs, or none of a particular room, say the word and they come off.
Frontline Web Designs · Websites that work.
